Digital Marketing & Marketing Analytics

Mokshi Mehta

I turn marketing ideas into measurable growth.

Digital marketer and Marketing Analytics graduate student. I create the content, run the campaigns, and read the numbers that show what's working.

See my projects LinkedIn

About

I'm a digital marketing professional who helps businesses build their online presence, reach the right audience, and turn attention into real results.

I started at Dr Smart, managing digital marketing for 25+ healthcare clients, including doctors, clinics and hospitals. I helped them show up on Google and social media and get more patient calls. Since then I've worked across healthcare, wellness, beauty, landscaping, corporate services and local businesses. Most recently, at Dayton Pain & Injury, I ran social media and digital marketing across several brands: content, campaigns, video editing, email, automated workflows, and the analytics behind them.

I don't just create content. I use marketing to help businesses get seen, get remembered, and get customers.

Create & run

Social media strategyPaid search & social adsEmail marketingSEO & local SEOContent creationVideo editingMarketing automation

Measure & learn

Web analyticsSQLData visualizationCampaign optimizationMarket researchA/B thinking

Toolkit

CCHL

Explore

See the work behind the numbers

Case studies with real ad dashboards, the roles where I did the work, and how to reach me.

Projects

1.71MYouTube impressions on a $399 budget

Selected campaigns

The Wright State recruitment campaign across Search, Display, YouTube and Meta, plus the BurntOut Winery marketing plan.

View projects →

Experience

4 rolesHealthcare, beauty and local business in the US and India

Where I've done the work

Reels, emails, social graphics and videos from Dayton Pain & Injury, One Hair Stop, Dr Smart and more.

View experience →

Contact

Let's talkEmail, LinkedIn or Instagram

Work with me

Looking for someone who can make the content and prove it worked? Get in touch.

Get in touch →

Projects

Projects with real results

Every number below comes from the live ad dashboards. I planned the strategy, built the creative, ran the ads and analyzed the results.

Project 01Paid media · Wright State University

Aerial view of the Charminar in Hyderabad, India

Case study · Paid media

Recruiting students in Hyderabad for Wright State University

A live, four-channel ad campaign to build awareness and generate leads for Wright State's MS in Marketing Analytics & Insights, aimed at students aged 18–34 in Hyderabad, India.

GOOGLE SEARCHDISPLAYYOUTUBEMETASEP–NOV 2025

Objective

Increase awareness and generate leads for the MSMAI program in Hyderabad.
Reach students interested in an MS in the USA, STEM OPT, analytics, marketing and study-abroad pathways.

Strategy

Capture high-intent students through Google Search.
Build top-of-funnel awareness with YouTube, Display and Meta.
Test which channel is most cost-efficient to guide future recruitment campaigns.

Budget by channel · phased rollout

Total spend $1,161 of $1,500

Google SearchHigh-intent traffic

$490.97 · 42%CPC $0.04 · from Sep 29

YouTubeReach + storytelling

$399.11 · 34%CPV $0.01 · from Oct 21

Google DisplayAwareness + retargeting

$201.52 · 17%CPC $0.04 · from Oct 14

Meta (FB + IG)Social amplification

$69.91 · 6%CPC $0.0074 · 2-week run

Meta video ad

Facebook + Instagram · 2 weeks

184,957

Reach

265,588

Video views

9,428

Link clicks

$69.91

Spend

$0.0074

Cost per click

$1.31

Benchmark CPC

Takeaway: about 177× cheaper per click than the university's benchmark. Strong awareness and clicks on a micro-budget, and a clear case for scaling international recruitment ads on Meta.

YouTube video ad

Awareness · Oct 21 – Nov 30

1.71M

Impressions

70,485

TrueView views

$0.23

Avg. CPM

Google Ads dashboard showing YouTube impressions and views over time — Google Ads dashboard · $399.11 spend

Takeaway: built for awareness, not direct conversions. YouTube optimized hard for cost, which is why part of the budget went unspent.

Display ad for the MS in Marketing Analytics and Insights at Wright State

Google Display ad

Awareness + retargeting

83,520

Impressions

4,722

Clicks

5.65%

CTR

$0.04

Avg. CPC

6

Conversions

$34.35

Cost / conversion

Google Ads dashboard for the display campaign — Google Ads dashboard · Oct 14 – Nov 30, 2025

Tools

Read the full campaign report

Project 02Marketing strategy · BurntOut Winery

BurntOut Winery marketing plan

A complete marketing strategy for a local winery brand, built with a team. It covers research, positioning, promotion and the numbers behind it.

What I worked on

Market and competitor research, plus SWOT and PESTEL analysis
Target customer identification and brand positioning
Promotional strategy and social media recommendations
Pricing and financial projections
A promotional video showing the brand's identity to local audiences

Tools

View the marketing plan

Project 03Leadership · Analytics Club

Social Media Chair, Analytics Club

Designed the graphics for the club's event campaigns and promoted events to reach as many students as possible.

NextExperience →

Experience

Where I've done the work

Healthcare, beauty, wellness and local services, in the US and India. Different industries, same job: get the business seen and get the phone ringing.

Jul – Sep 2026Dayton, Ohio

Dayton Pain & Injury

Social Media Manager

Managed digital marketing and content across multiple businesses in healthcare, wellness, landscaping, corporate services and local services. Created campaigns, social content, videos, email marketing and automated workflows to improve visibility, engagement and lead generation.

YouTube · VideoWatch the full video I produced YouTube · ShortWatch a short-form reel

ToolsHLCC

Feb – Apr 2026Internship

Marketing Agency

Digital Marketing Intern

Researched competitors and markets for 10+ businesses, helped create 30+ social media creatives and reels, and supported digital strategy across multiple campaigns. Sent bulk promotional emails to a customer base of about 50,000.

10+

Businesses researched

30+

Creatives & reels

~50K

Email audience

ToolsSB

Apr – Oct 2024Hyderabad, India

One Hair Stop India

Customer Experience & Social Media Executive

Planned and ran the social media strategy across Instagram, Facebook and YouTube, and used audience insights to decide what to post. Designed and sent email campaigns to 150K customers.

700K → 900K+

Followers in 6 months

+35%

Engagement

+60%

Video views

15%+

Email CTR

Reels

Email campaigns

Email: Need help choosing the right product? Book an appointment

Email: Silk Hair Toppers made with 100% human hair

Email: Invisible Push Up Patch price drop

ToolsvIQ

Healthcare clientsInternship

DrSmart Solutions

Digital Marketing Intern

Managed digital marketing for 25+ healthcare clients, including doctors, clinics and hospitals. Improved their Google and social visibility through local SEO, Google Business Profile optimization, content and social media, with a focus on more patient inquiries and calls.

25+

Healthcare clients

100+

Graphics designed

+30%

Engagement

Social graphics

World IVF Day post for Icon-IVF Fertility Center

Grand opening post for Icon-IVF Fertility Center

National Doctor's Day post for Hira Fertility Centre

Tools

NextContact →

Contact

Let's grow something.

Looking for someone who can make the content and prove it worked? I'd love to hear from you.

Email mokshiusa@gmail.com

LinkedIn in/mokshi2705 ↗

Instagram @lifeofmokshi ↗